Business Opportunities and Strategies for Microarrays
13.00 - 17.00 14 May 2007
This course will be held prior to the Advances in Microarray Technology Conference.
Course overview
Of all of the rigorous and cutting-edge science at microarray companies, the most overlooked component is simple anthropology. Researchers using microarrays are a fickle bunch. They follow trends, while they abhor hype. They are early adopters for something they know they need, while they are conservative followers of incremental advances. They invest in expensive technologies for high-value applications, while they pinch pennies for high-volume applications. They want tools for their specific needs, while they want versatility to spread out costs and increase the number of applications. Without this anthropological foundation, the success of even the best microarray science is left to chance.
Who should attend?
The course is designed for executives and entrepreneurs who want to understand the opportunities and challenges in the business of microarrays and who want to improve their strategies accordingly.
Learning Objectives
- Review the latest unmet needs and opportunities in microarrays
- Learn the basics of anthropological market research
- Examine cases of successes and failures
- Discuss business strategies with Dr. Bodovitz and with peers
Course Organisation
- DNA microarrays
Protein microarrays
Microfluidics
Emerging platforms
This course includes various presentations from Dr. Bodovitz, but will rely predominately on interactive discussions.
Topics Developed
Market Overview
1. Review the major unmet needs and opportunities in microarrays
2. Examine emerging opportunities and challenges
Market Analysis
1. Learn anthropological research methods
3. Learn how to match applications and technologies
Case Studies
1. Review the strategies of successful, not-so-successful and
emerging microarray companies
2. Assess the key decision points
3. Learn how to apply the successes and avoid making the mistakes
Evaluation of Business Models
1. Evaluate the strategies of current microarray companies
a. Examine current position
b. Forecast future opportunities and challenges
c. Make recommendations for strategy maintenance and/or revision
d. Discuss new applications
2. Present your (non-confidential) strategy for review
a. Get expert review from Dr. Bodovitz
b. Get feedback from peers