Published: February 2009
Pages: 73

Table of Contents | Sample Pages

With a faltering pharmaceutical industry, inefficient health care, a global recession and a change of administration in Washington, D.C., biotechnology is entering a new era. On one side is greater opportunity than ever before. The pharmaceutical industry needs new breakthroughs in therapeutics and tools. The health care industry needs new diagnostics and devices to reduce costs and improve care. On the other side is greater challenge than ever before. Financiers have become averse to risk, and the Obama administration is likely to make changes in regulation and government funding.

This is the ideal time for growth and expansion, but the worst time for risk. There is only one solution to this conundrum: planning. You absolutely need to have a clear, coherent and comprehensive plan that is also inspiring. You need to be realistic without being pessimistic. You need to de-risk without devaluing. And you need to stretch your investment without squeezing your opportunity.

Fortunately, help is available. The Biotechnology Business Plan Writing Guide 2009 takes you through the business planning process step by step and then guides you through communicating your plan section by section. The Guide provides three examples of executive summaries and one example of a complete business plan. The Guide goes one step further and provides you with one hour of consultation with the author, Dr. Steven Bodovitz, to advise you on formulating your business strategy and/or writing your plan. This is the ideal time for growth and expansion, but the worst time to take unnecessary risks with your plan.

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